![]() ![]() The creation of 2G cellular systems was an important improvement in telephone technology in the 1990s. Companies began targeting families and motorists as seen in this advertisement from the 1990s: From encouraging the purchase of cellphones for business to introducing them as everyday tools made for the general public. By the end of the 1990’s you could purchase a cell phone with 2G technology for about $200, including airtime service ( There was an important shift in the advertising industry as c ell phone companies began to use television as a way to seek out new types of consumers. ![]() Furthermore, cell phones became increasingly popular as prices declined and became more affordable for public consumption. The keypad and display limited any more reduction in size (Farley, 2005). This impacted the way that people communicate, participate in education, and use linguistics in everyday society. By the mid 1990s the cell phone became as small as practically possible. During the 1990s, mobile phone technology made huge improvements. The development of smaller cell phones was essential to their increased popularity and importance as the most utilized technological device of the last two decades.
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